Eureka Clothing is an exciting e-retailer selling stylish and sturdy boys’ apparel.
The Challenge
How can a new player break into the competitive world of children’s clothing? Eureka needed to hit the nationwide market, yet keep the risk to a minimum for a start-up business.
The Solution
Go online—an immediate nationwide audience, focusing on dealing direct with the customer, without the need to set up expensive storefront real-estate. Eureka’s site is eye-catching with its striking bold colour scheme that appeals to children and their parents. The clothes can be viewed in both thumbnail and full view, with important details, such as stitching patterns or illustrations clearly shown. All material on the site is fully content managed by Eureka staff, with back-end inventory integration enabled into the client’s accounting system.
Breathe built the site on a robust e-commerce platform that enables automatic credit card payments, reporting and stock management to be handled with minimal oversight.
The eye-catching design and ease of use was also recognised by the judges of the prestigious US Web Marketing Association, with the site winning silver in the shopping category in 2007.