Arano is one of New Zealand’s premier natural juice companies.
The challenge
Arano had undertaken a revitalization of its brand and required a major overhaul of its website to keep all their communications consistent with the fabulous new look and feel. As well as the obvious requirement of a new design application, the site needed to better showcase the product range, highlight those unique aspects that give Arano its competitive edge and to ensure sales and distribution information was easily accessible.
The solution
There is something in the Arano site’s design that reaches into your past and reminds you of that quintessential New Zealand holiday—being a kid and enjoying a juice on a hot day at the beachside bach. Taking visual cues from the striking brand design work undertaken by Zephyr Advertising, we kept it simple. A jolly 50s colour palette, straightforward navigation and making the best use possible of the images and graphics Arano possessed, this little site packs a powerful punch.
The end result is that there is no dilution of main message—that is, Arano is a homegrown product, that is made here and uses locally grown produce. We think that is one great sales message to get out of a simple website.